Where life’s a beach

Crown Jewel of Beaches

Plage Pampelonne is the crown jewel of beaches. A powder soft ribbon of sand without a pair of Crocs in sight. Getting there is equally glam. After breakfast in St Tropez, a billion-dollar parade of luxury yachts steams out of the Vieux Port. This seasonal procession of horsepower is a carnival of horns, waves, bikinis and smiles, as boats partake in a gentleman’s race to the sun. After arriving at this mythically beautiful beach, your crew will tender your ashore.

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Yachts Available in Pampelonne

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Your Guide to Pampelonne

The Most Sophisticated Beach

The essence of Pampelonne? Life’s about the 20-plus clubs that dot the 5km beach. Loulou is a sun splashed diner with eco-chic aspirations. La Réserve à La Plage was styled by Philippe Starck, who paired boho-Tahitian interiors with a wood-fired barbeque. Club 55 was the sand-in-the-toes haunt of Brigitte Bardot and remains a piece of Plage Pampelonne history. Your Y.CO Charter Specialist will advise on a beach club to suit, then reserve a top table in advance. Or arrange a similarly exclusive experience on deck.

See And Be Seen

After lunch, the beach party carries on. For something different try Plage Palmiers. Their drink du jour is lemon mojitos, served in a Day of the Dead ceramic skull, with a mint sheesha smouldering alongside. On Plage Pampelonne attitude, not designer labels, dictates social standards. Indeed at beach club Neptune Plage, diners wear absolutely nothing at all.

Enchanting Contrasts

The St Tropez peninsula offers an antidote to Pampelonne excess. Breathtaking beaches - solely accessible by sea - colour the coast like sifted gold. Cap Taillat Plage is a triangle of sand topped by a desert island. La Douane Plage is so secluded that customs officers (les douanes) once patrolled the beach against smugglers by torchlight. La Crique is just that. A postcard-perfect creek where only a kayak or paddleboard can navigate the shallows. A Y.CO captain can namecheck a dozen more.