Cookie Policy

Scroll down to view the Y.CO Cookie Policy

What Are Cookies?

A cookie is a small file to be placed on your computer's hard drive, once you agree., In this case the file is added, and the cookie helps analyse web traffic or contributes to a better user experience. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Cookies do not typically contain any information that identifies a user, but other information that we hold about you may be linked to the information stored in, and obtained from, cookies.

We hereby categorise cookies by reference to their purpose.

Cookie Categories

Strictly necessary

These cookies are essential for certain features of our websites to work These cookies do not record identifiable personal information, and we do not need your consent to place these cookies on your device. Without these cookies some services you have asked for cannot be provided. For example, Cookie ID, Device ID and IP address. We use these cookies on the legal basis of Legitimate Interest.


These cookies are used to collect anonymous information about how you use our website. We use Google Analytics to help us understand our website, how it used, and to understand how effective our advertising is. This helps us improve our websites and digital advertising. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. Google Analytics cookies collect aggregate statistical data about how visitors use the Sites so and store information such as what pages users visit, how long they are on the Sites, how they arrived at the Sites, and what they click on.


These cookies are used to provide services or remember settings to enhance your visit, for example text size or other preferences. The information these cookies collect is anonymous and does not enable us to track your browsing activity on other websites.

Targeting and Advertising

These cookies are used by trusted third parties to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. Information contained in these cookies is anonymous and doesn't contain your personal information. To find out more about cookies used for targeting and advertising follow www.youronlinechoices.com and


Session Cookies and Persistent Cookies

Session cookies expire when you close your browser or if you stay inactive for a certain time. Persistent cookies will persist even after the browser is closed. They are used to remember you so that you don’t have to re-enter, for example, log-in information every time you revisit our website.

Managing cookies

If you'd prefer to restrict, block or delete cookies placed by our website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser to learn how to change your cookie preferences. If you choose to disable all cookies we cannot guarantee the performance of our websites and some features may not work as expected.

Changing your settings will affect both the performance cookies and functionality cookies we use on our website.

Y.CO Cookies

We use the following cookies:

Pardot Visitor ID

The visitor cookie includes a unique visitor ID and the unique identifier for your business unit. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct business unit. The visitor value is the visitor_id in your business unit. This cookie is set for visitors by the Account Engagement tracking code.

Key: visitor_id<pard ot_account_number>e.g visitor_idl23456

Type: Essentiales Tracking

Expires: 2 years

Pardot Visitor ID Hash

The visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-hash stores the hash “855c3697d9979e78ac404c4ba2c66533”, and the account ID is 12345. This cookie is a security measure to make sure that a malicious user can’t fake a visitor and access corresponding prospect information.

Key: visitor_id<pard ot_account_number>-hashe.g visitor_idl23456-hash

Type: Essentiales Tracking

Expires: 2 years

Pardot Opt-in

If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. If a visitor opts in, the value is set to true, and the visitor is cookied and tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false. The visitor cookie is disabled, and the visitor isn’t tracked. Currently isn’t used as all users automatically opt-in

Key: pi_opt_i n<pardot_account_number>

Type: Essentiales Tracking

Expires: 2 years

Pardot Visitor LPV

This LPV cookie is set to keep us from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.

Key: -Ea

Type: Essentiales Tracking

Expires: 2 years


Google Analytics cookies to track users as they navigate the website and help improve the websites usability.

Key: _ga

Type: Analytical

Expires: 2 years

GA Container

Used to persist session state.

Key: _ga< container-id>

Type: Analytical

Expires: Session

Netlify SplitTestCookie

Used to bucket users during split testing

Key: nf_ab

Type: Essential

Expires: Session

YCO Gated Content Access

Used to determine if a user can view gated content.

Key: yco _gca

Type: Essential

Expires: Session

Algolia Search Insights

This cookie is used by Algolia to identify users for analytics about usage of the search and filter functionality.

Key: algoliasearch-client-js

Type: Essential Analytical

Expires: Session

Contact Us

If you have any questions about this policy or your personal data, please contact:
email address: [email protected]

Changes to this Policy

From time to time this policy will be updated if there are any changes in the way Y.CO processes your personal data. You are advised to review this policy on a regular basis. This policy is effective from 29th February 2024.