Sinara Sampaio

My Story

I was born in southern Brazil, where my passion for connecting with people and creating memorable experiences began early. Growing up in a close-knit family with three siblings, I was always full of energy—whether chatting with friends, playing the violin, or helping my mother with the family’s events business. These experiences nurtured my entrepreneurial spirit and taught me the value of attention to detail, a principle that has guided me throughout my career.

I later pursued a degree in Public Relations in Brazil while gaining hands-on experience organising events. My curiosity led me to live in different countries, including the USA, where I improved my English and expanded my professional network, and eventually to the south of France. I embraced the local culture and language, becoming trilingual in English, French, and Portuguese.

Joining YCO has been an exciting new chapter, where I bring my skills in organisation and problem-solving to the yachting industry. For me, creating unforgettable experiences is the ultimate measure of accomplishment, and I approach my work with enthusiasm and a solution-oriented mindset, ensuring that every detail is perfectly in place.