Caroline Haines

Marketing Director | Monaco

My Story

As Marketing Director, I work with the team on dreaming up, delivering, monitoring and reporting on every aspect of our marketing and communications. It’s my job to make sure everything we do works seamlessly to engage and inspire our Clients. A content peddler at heart, I love to create authentic brand stories that make products stand out, and luckily our stunning Y.CO fleet of yachts  -  along with our extremely talented in-house creatives - makes everything I do a lot easier!


My Passion

I’m used to living life in the fast lane, having spent much of my career working in the luxury automotive sector, working with brands such as McLaren, Aston Martin and Rolls-Royce. For years my work brought me to Monaco each year as part of the Formula One circus, and now I’m lucky enough to call this tiny principality home. When I’m not at work I enjoy horsepower of the four-legged variety and can often be found wading in a muddy field somewhere with my horse, Orion.

My Favourite Place

35°21'47"N 138°43'49"E